Feature

Lose the Label photographic campaign features individuals with Down syndrome of all ages, all cultures, from all around the world.

Should you wish to help promote the use of positive and person-first language and feature in the campaign here’s the detail of what we seek in a photograph:

We feature everyday real life images of people with Down syndrome in everyday situations; we are not seeking studio images.  Individuals need not be looking at the camera and preferably not posing.  The background scene is as important as the engagement of the individual so think of activities the individual enjoys, at school, at work, at play.  View those we’ve already featured for inspiration.

Currently there are four phases of the campaign being featured:

Phase I - Individuals

Phase I – Individuals

Phase I – the individual, I AM (name – person with Down syndrome)

For Phase I – the ‘I AM (name – person with Down syndrome)’ campaign images the individual needs to be positioned off to one side allowing space for the campaign message to be added without interference on the person.  The individual needs to be in focus and the photograph needs to be of reasonably quality for web and print.

All photographs must be LANDSCAPE in orientation (not portrait or square) and need to be high quality suitable for both web and print (so around 300 dpi). Parental/guardian consent will be requested before any image is featured, please ask if you have any concerns.

Once you have identified a suitable image and wish to proceed please email photos@losethelabel.co.uk with the individual(s) name(s) and location (general not specific).

 

 

 

 

 

Relationships

Phase II – Relationships

Phase II – relationships, I AM (name – person with relationship to person with Down syndrome such as parent, partner, grandparent, sibling, cousin, aunt/uncle, teacher, doctor, friend etc).  This can be a group of people and the message changes from “I AM …” to “WE ARE …” accordingly.

For Phase II – the ‘I AM (name – person associated with person with Down syndrome) campaign images the individuals in the photograph need to be positioned high enough from the bottom of the image allowing space for the campaign message to be added without interference of any individuals in the picture.

All photographs must be LANDSCAPE in orientation (not portrait or square) and need to be high quality suitable for both web and print (so around 300 dpi). Parental/guardian consent will be requested before any image is featured, please ask if you have any concerns.

Once you have identified a suitable image and wish to proceed please email photos@losethelabel.co.uk with the individual(s) name(s) and location (general not specific).

 

 

 

 

Phase III - Adults in careers

Phase III – Adults in careers

Phase III – adults in careers I AM (name) and career

For Phase III – adults in careers campaign image the individual needs to be positioned high enough from the bottom of the image allowing space for the campaign message to be added without interference to the individual on the picture.

All photographs must be LANDSCAPE in orientation (not portrait or square) and need to be high quality suitable for both web and print (so around 300 dpi). Parental/guardian consent will be requested before any image is featured, please ask if you have any concerns.

Once you have identified a suitable image and wish to proceed please email photos@losethelabel.co.uk with the individual(s) name(s) and location (general not specific).

 

 

 

 

A Prenatal Diagnosis

Phase IV – Prenatal

Phase IV – prenatal (I AM / WE ARE (names))

For Phase IV – prenatal the individual(s) needs to be positioned high enough from the bottom of the image allowing space for the campaign message to be added without interference to the individual on the picture.

All photographs must be LANDSCAPE in orientation (not portrait or square) and need to be high quality suitable for both web and print (so around 300 dpi). Parental/guardian consent will be requested before any image is featured, please ask if you have any concerns.

Once you have identified a suitable image and wish to proceed please email photos@losethelabel.co.uk with the individual(s) name(s) and location (general not specific).

 

 

Thank you for your support